How is the management company encouraged to maximise the return on my investment?
Starwood Hotel Management Company, under the brand name Sheraton Luxury Collection, is encouraged through a standard management contract, in which it is stated that its income is directly linked to the revenue and profit that the company generates. This is the normal modus operandi in the hotel and tourism industry. As such, the management company is financially motivated and its interests directed so as to ensure the optimal performance of the business, to the benefit of owners too.
