How is the Keratin Express & Brazilian Blowout different from the Japanese straightening method many people are familiar with?
A. Japanese hair straightening changes the actual structure of the hair. In doing so, there is an obvious difference between the new hair growth and the hair that has been treated, resulting in a commitment to continuing the straightener or cutting hair off . For some Japanese hair straightening can also leave the hair a bit too flat, too straight and with lost of shine or luster. The hair’s integrity seems to be compromised if left uncut after a few treatments, the hair appears to be in a less healthy state.