How is the internet used for sales and marketing?
You may wish to look into establishing a website for your firm. Evaluating the Cost and Necessity of Going Online A website can be perceived as more useful for standard, often-repeated orders. However, a website displaying past custom orders or manufacturing projects can show potential clients what the company is capable of and encourage them to contact you. Some companies use their websites more to provide after-sales information than for the sales aspect. However, it is important to note that large clients are all moving to e-business processes for convenient and cost-effective purchasing, and having this capability makes your company more attractive. You may want to contact your major clients to see if any of them are planning to move in this direction. This will help you determine the urgency, if any, of establishing your marketing function on-line. Calculate the cost of completing a sale on the phone, in person and on the web. Then calculate the cost of providing after-sales servi
