How is the Internet changing the very nature of the appliance business?
Well, for one, this isn’t about selling white boxes anymore. One of the opportunities the Net gives us is to sell information as the product and the service, and the white boxes as the means through which folks get the information and the services we sell. It’s about information changing the very nature of the business itself. Q: How did you come to this vision? A: We sell a lot of white boxes. We started to think, hard, about the Internet. And we started to imagine this: What if, in three to five years from now, the whole control interface of appliances — TV sets, home security, whatever — is run off the Web and not necessarily on the products themselves? Think about it. We’re in the business of selling white boxes today. But it was easy to imagine a time when we’re not necessarily the ones developing the controls or all the technology on how to run these devices, one of our devices, in somebody’s home. We didn’t like that thought. To me, that was an awakening thought. So it’s motiv
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