How is the internet changing business and commerce?
ANSWER The Internet has become a hot spot in the world of marketing because of its rapidly expanding consumer base. Corporate leaders have been concentrating on using this new medium for the purpose of marketing because of the ‘huge potential of customers and consumers’ that is characteristic of this “beast” . It is for this reason that businesses are scrambling to get on the web and trying to attract the attention of a vast clientele that holds great marketing prospects. However, corporate circles are also finding it difficult to strategize for this business opportunity because the volatile nature of the Internet makes it very unpredictable and hence very difficult to keep up with: ‘In order to successfully cultivate online market share, companies are compelled to design marketing strategies specifically for the information highway.’ This confusion regarding the prospects that the Internet holds for the future is reflected in the discrepancy in statistics about the Internet’s future a
