How is the Hoop different from micro-lending platforms like Kiva?
Although we use micro-loans like other great platforms do, we focus on enabling consumers to get personally involved in the production of products they enjoy: bringing each of us closer to the farms, weaver groups, and community enterprises that are at the root of it all. So while most micro-loans go to individual entrepreneurs, Hoop loans go to small and medium producer enterprises (SMEs), such as farmer co-operatives of rice, cacao, or quinoa, or small artisan businesses that create apparel or handcrafts. Some of these businesses will have several dozen, several hundred, or even several thousand worker-owners. Finally, with the Hoop, you’re investing in producers who make products you can enjoy yourself or share with your friends and family. You can actually taste the fruit of your shared efforts with producers!
