How is the fresh vegetable market dealing with the financial crisis?
A. All I know is what our customers tell us. They had an extremely challenging year. But although it has been a very tough time, people in the fresh fruit and vegetable business are positive and flexible, which has helped them cope with this difficult situation. “Advice: in this globalized world finding good partners to be able to meet the challenges has been a positive thing” Q. As a piece of advice, which should be the strategy to deal with the financial crisis in the sector? A. Finding good partners to be able to meet the challenges has been a positive thing especially in this globalized world: you can’t take on the world alone and each country has its own specifics. So possibly finding different partners working with you at different points of the supply chain helps to address the challenges better. Q. Which were the main challenges of Fruit Logistica to attract exhibitors this year? A. Although it has been a challenge, when times get tough, things become clear and people start rec
