How is the European infrastructure set-up going to take place?
“In my new role, my responsibility is to replicate that success in some of the other countries across the time-zone. Many of the accounts we engage, and prospective customers also, in the UK expect us to engage them on an international basis. My priority is to build an international business for Pillar in this time-zone.” “Our strategy is pretty clear. It’s to gain critical mass in the UK, France and Germany. We’ll look at the next wave of countries to include Scandinavia and The Netherlands, Italy and Spain. Also potentially Switzerland. We’re already in dialogue with a potential partner there.” Mentioning about offices in the countries outside of France and Germany and a channel, Jones added: “We’ve also signed up our first distributor in South Africa. Someone we had engaged with in the UK relocated down there and felt pretty animated about what we were trying to do and wanted to be first to market in South Africa.” Are the customer drivers in European countries identical? “Yes, I th
