How is the editorial strategy of a fashion magazine reflected by the loyalty of the visitors?
A fashion magazine is not a weather channel! Even if some trends appear to be seasonal. Fashion trends are running through a development phase of minimum 3 years for the production of textiles. Additional to the time phase for manufacturing the fabrics, trends have a lead time for creating the appropriate form (design of textiles, clothes) which expresses the values of the society and its new ideas best. These values are targeted by specialists (designers, trend scouts, market researchers) permanently. Some labels are setting the trends, others are following; in high quality magazines you can monitor the history of trends. That’s the reason why the editorials by Fashionoffice about fashion, beauty, and cultural themes are not produced for a one or two day consummation time. The visitors of a magazine are traditionally (because they don’t expect that they could miss daily news; not to mention that users are getting news by RSS Feeds or per Email) not as loyal as the readers of a daily r
Related Questions
- Why must editorial and design entries be from a magazine that accepts paid advertising and be listed in SRDS (Standard Rate and Data Service) Business Publication Advertising Source?
- Does anyone know of companies looking to advertise in a positive fashion/lifestyle magazine?
- What is the value of aided vs. unaided brand awareness?
