How is the data that is harvested from and the users of local government websites uniquely valuable?
Local governments, communities and non-profits provide a unique brand safe environment for advertisers, and the opportunity to target truly relevant advertising. Local community sites provide a very detailed view of their target segments. These segments can cover a variety of consumer market categories, including travel, eating out, shopping, auto purchases and demographic characteristics such as education, income and housing all based on their location. MainStreetSocial allows advertisers to target “action scenarios” where they can reach users as they interact with the site. This creates a tool for advertisers by accessing consumers that have a direct interest in their products and services. For example, Home Improvement advertisers could target individuals researching the building permit process. How will advertisers be able to retarget users of the local government websites? ยท MainStreetSocial offers multiple retargeting options to advertisers with site level granularity. We drop a
