How is the CTR (Click Through Rate) Calculated?
The sponsor is given two reports each month. The first is a report giving the number of times the SMPS Technology index.htm was served. This is the sum of the number of times the index.htm page was served as the default to a smpstech.com request and the number of times index.htm was directly requested. The former approximates the number of viewers who came to the website from outside the website, and the latter the number of viewers who went back to the home page from inside the website. The sum is the number of times the pages are served where the viewer can view the link to the SMPS Technology sponsor page customized to each sponsor. The second report is a more detailed report giving virtually all the information available from the logs on the sponsor’s page. This includes the number of times the sponsor’s page was served and the servers that requested it. The click through rate (CTR) is calculated by dividing second report page total by the first report page total. This can be compa
