How is the ContextProfile buy different from other exchange buys in the way it will optimize a campaign?
During a ContextProfile campaign the technology creates a unique profile of the best performing content at the page level. Most exchanges optimize at the category level, some at the site level but there is no other tool available that can optimize an ad campaign down to the page level. This provides the maximum opportunity to reach the largest pool of targeted users with a relevant advertisement. In addition to page level targeting, the technology also optimizes based on creative unit, click through and conversion.
