How is the concept of figure-ground-reversal an important element of the FedEx logo?
At first glance, the FedEx logo is simply the company name in two-color text. However, the ‘e’ and ‘x’ form an arrow pointing from left to right, giving a sense of speed and progress. The eye constantly shifts between the text and the arrow, effectively giving the logo twice the imprint in our memory. How are Gestalt principles important to the design process? Gestalt principles are important to determine spacing characteristics and shape characteristics in design. By using these concepts, designs can be further reduced and important elements left for the viewer to fill in with their minds. It is also important to understand these concepts to ensure that an unintended image isn’t inadvertently presented.
