How is the company working with local governments and partners in China to ensure continual expansion?
We are growing steadily in China, but we always make sure that not only is there a business justification for any new store, but that we have the right partners with the right training to operate the stores to provide the legendary Starbucks service to the customers. Therefore, “people” is our top priority in China. And as I mentioned above, Starbucks maintains a good relationship with local communities and local governments, and that is very important for retail “on the ground”. When you hire staff to work directly with Starbucks, what types of qualities do you look for? As I always tell young people with whom I speak, passion and integrity are the most important qualities a person should have. Skill and knowledge can always be acquired through training if the person has a great heart and the passion towards what they are doing. What type of advice do you have for other foreign or domestic retailers and franchisers who are looking to enter the China market? Never forget the core value
