How is the Brazilian Blowout different from the Japanese straightening method many people are familiar with?
Japanese hair straightening changes the actual structure of the hair. In doing so, there is an obvious difference between the new hair growth and the hair that has been treated, resulting in a life-long commitment to continuing the straightener or cutting hair off (if client is unhappy with the result). This service can also leave the hair flat, too straight and with little to no shine or luster. The hair’s integrity seems to be compromised, and after a few treatments, the hair appears to be in an unhealthy state.