How is the BASF Group organised?
We restructured our segments to mirror similar products, customers and production processes as of January 1, 2008. As a result, investors are better able to assess BASF and we can align our portfolio with the acquisitions, divestitures and restructuring of the past years. In 2008, BASF’s operating divisions were aggregated into six segments. The divisions carry the operational responsibility and manage our 61 global and regional business units. These in turn develop strategies for our 68 strategic business units and are organized along business or product lines. Our regional divisions contribute to the local development of BASF’s business and help to exploit market potential. These divisions are also responsible for optimizing the regional infrastructure. For reporting purposes, the divisions are grouped into the following four regions: Europe; North America; Asia Pacific; and South America, Africa, Middle East.
