How is the Attention Score different from a Recall Score?
A.47 The Attention Score is a measure of commercial intrusiveness in a cluttered advertising environment. This is the measure provided by Ameritest®. It is always important that a commercial gets noticed and attracts a large audience for your advertising message-that’s what determines the efficiency of your media spending. In contrast, some copytesting systems produce recall scores, such as day after recall. Recall may or may not be relevant for evaluating a clients advertising, depending on the kind of advertising being done. Recall is a measurement based on a respondent’s ability to recognize an ad from a verbal description , and favors rational, informational, benefit-driven ads ads that frequently follow the “early and often” rule of brand mentions. If the job of your advertising is to convey new ideas, or teach the viewer something (rational), recall can be a relevant, if limited, measure of advertising strength. If, however, your advertising has a strong emotional component and i
