How is the API typically used?
Our intent is that partners will do bulk processing once every day to create or update their campaigns and pull reporting data. We have a discussion on how we intend the web service to be used on our blog, here: http://blogs.looksmart.com/developers With that said, partners do in fact access the web service multiple times in one day. For example, some partners will pull the previous days’ spend reports early in the morning and schedule campaign updates for later in the day.
