How is telemarketing used in B2B marketing?
Telemarketing is perfect for B2B marketing as it gives a direct way to contact companies about your services, products or events. We have found that by demonstrating relevant experience and a track record of solving issues with similar companies, prospects are very responsive to telemarketing calls. For the majority of companies, the chance to have a two way conversation about their requirements is best achieved through telemarketing. It gives the opportunity to shape the marketing message to the individual requirements of the prospect, as well as allowing the prospect to ask questions and give feedback. The best telemarketing call is one that represents a relaxed but professional business conversation, which is what we aim for with all of our calls. Before deciding on which telemarketing company to work with, read our ’10-Steps to Outsourcing Your Telemarketing’ guide for tips in choosing your supplier.
