How is Tata Power different today in two critical aspects: in marketing and in managing the environment?
Our marketing efforts in Mumbai have made such an impact that our competitors are screaming. Thats a telltale sign that they are feeling the pressure of our marketing initiatives. But its different at the all-India level, where the power sector is not fully deregulated and the scope for marketing per se has not opened up much. Power trading is being talked about, but every time we try to sell our power the state electricity boards (SEBs) stymie us. But we are persistent and we still get requests from inter-state consumers saying we want Tata Power to supply power. We are almost incorrigible with the SEBs, with the regulators, and at every forum, embarrassing the powers that be in the process. How can you have a situation where people of one area are crying for power and you have surplus power in another? In terms of our impact on managing the environment, we are, in a way, quite effective in having our say. At the apex level we have developed a one-to-one rapport with the ministers con
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