How is strategic planning related to marketing?
Most companies have limited marketing dollars and marketing time. By clarifying your organizational vision and mission, you will have a much clearer sense of who is in your target market, where they will be most likely to read/hear/see your promotions, and what modalities they would most likely use. As a result, your strategic marketing efforts will be more cost-effective and more likely to gain your ideal customers and clients. Contact Dr. Heather Finley at Balancing Changes to set up an appointment.
