How is Sparhawk different?
The difference is that your eMall is not the build it and they will come methodology where members are not effectively targeted. It is built, branded and supported to promote your eMall. Other eFundraising companies, such as iGive, have built an eFundraising site, but it is not customized to support each organization. Therefore, the money might go to any one of the hundreds of causes listed on iGives site. Their one portal supports all of the organizations and thus many different users. In other words, members are not targeted either. Therefore, the site does not capture support for one cause, but hundreds of different causes. The problem is that when you dilute the affinity to support one cause, you dilute the ROI that any one organization can receive. And, there is no loyalty created for long-term support. With no individualized support, an organizations eMall cannot be effectively marketed. Education is also crucial. Without targeted, best practice marketing, education and support,
