How Is Software Sold?
There are three basic sales models used for computer software: bundling, shrink wrap, and solution selling. There may be organizations out there with complex products that don’t use the solution selling approach, but I couldn’t tell you where. 1 Total Cost of Ownership (TCO) must account for hardware, installation, training, support, scripting, and maintenance. Bundling Bundling is easy – you provide a copy of your software as part of some other purchase. You may or may not actually reflect the software cost in the price breakdown on the invoice. Classic examples of this are all of the “old school” computer vendors, who include the operating system with the hardware. Also, remember the controversial “browser wars”, where the bundling of Internet Explorer with Windows was claimed to be an unfair competitive advantage? Shrink-Wrap You know about shrink-wrapped sales – you use this model every time you go to the store. There are software stores, too, and these typically sell shrink-wrappe
Related Questions
- Our package software is sold on a per user basis. Can the DB/C DX user counting mechanism be changed to increment by one user instead of 5, 10 or 20 users as it now works?
- Many church software programs are sold in modules at additional cost. Are there more modules to buy with SmartRoster?
- Is a separately sold sound card required to connect other brands of DJ software to the CDJ-350?
