How is Soapworks differentiating itself from its competitors?
Our products are all we do. We are not diversified. Though we are aware of our competitors we dont worry about them. We just continue to do what we think it the right thing to do. PowerHomeBiz: How did you grow your business into a $10 million enterprise in less than 3 years? What were your key strategies? We continue to strive to put the best product out. We dont worry about the money. We control our growth. We continue to educate the consumer. PowerHomeBiz: What do you think are the keys to your success? Every day I remember why I started the company, which was for my son. I continue to stay very connected to that purpose. The focus has always been to help educate and bring a better choice to the consumer. Next Steps for the Business PowerHomeBiz: Your business appear to be a family endeavor, with you and your husband involved with SoapWorks. How do you balance your family life and business? We started as a family business but have gone way beyond that now. I balance my life by dupli
