How is SMS / Text Marketing better than tele-marketing, direct mailing and email marketing that we already do?
SMS / Text messaging marketing with SMS Connect is an opt-in permission based marketing, mobile user gives you permission to send them messages and do not see it as intrusive, the message reaches in a short time within minutes, the mobile phone is with the user all the time and is alerted when the message is received. When comparing, Tele-marketing is sometimes seen as intrusive and many users do not appreciate an unsolicited call, it is an expensive and the response rates are very less. Direct mailing is for mass reach, the response rate is less and expensive often the mailers are thrown away or not even seen. Email marketing is for mass reach, with so much spam even a genuine message is lost in the spam filters or deleted before reading. Sending messages via SMS Connect is not a form of mass advertisement like direct mailing and email marketing, this is a very personal and can be highly targeted, the response rates for SMS / text messaging are much higher compared to any other form o
