How is SmallWorlds different to other virtual world products?
In building SmallWorlds we wanted to addresses what we saw as the main shortcomings of existing virtual worlds, as well as leveraging many of the unique opportunities that a virtual world experience can provide. Our key points of difference include; • Accessibility • Pixel-perfect 3D-isometric graphics • Ease of use 1. SmallWorlds offers greater accessibility than download-based worlds Download-based worlds generally offer a full 3D world, making use of the graphics hardware acceleration capabilities of the computer. But the biggest problem with these virtual worlds is lack of accessibility. Anecdotal evidence suggests that products that require a download are losing up to 85% of their potential users. SmallWorlds on the other hand runs inside a standard web browser without the need for a highly specified computer. Because SmallWorlds requires no download (other than the Flash Player which is already installed on most computers) it is as simple to access as any other website. The most
