How Is Seventh Generation Different?
I love all natural products! Many companies claim they are natural, but still use some toxic ingredients. I’ve been using Seventh Generation for seven years now, and I do believe they are quite pure and natural. They claim to be non-toxic, and say that their formulas are biodegradable. Unlike many laundry products on the market, Seventh Generation does not use any optical brighteners, and they don’t contain any phosphates that can harm water ways and kill our fish. Phosphorus robs the water from the oxygen that fish need to survive. There are no ingredients that are derived from petroleum products, and there are no synthetic dyes (or any dyes for that matter) added. They say that this contains naturally derived enzymes that help fight stains. Ingredients A low-foaming blend of naturally derived cleaning agents (coconut-based surfactants), non-animal derived enzymes to remove protein and starch stains, natural water softener and alkalinity builder for enhanced performance (borax), natur