How is SEGUE different from what’s already in practice?
The SEGUE approach significantly increases the odds that organizations will be successful in enacting their strategic business plans. Here’s how: • In typical nonprofit capital campaigns, organizations must cobble together a large number of separate grants, each with its own negotiation, performance requirements, restrictions and reporting regimen. A SEGUE campaign allows the nonprofit management team to bring multiple funders together under a unified strategic agenda. • In traditional capital campaigns, organizations often fail to raise a large amount of money at a single time and therefore must constantly fundraise. The campaign approach makes it possible to pre-raise several years’ worth of philanthropic equity, thereby shifting focus away from fundraising and towards long-term strategy. • Traditional campaigns do not adequately build sustainability into the accounting model. SEGUE accounting treatments track progress towards sustainability allowing funders to be less concerned abou
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