How is promotional product marketing used today?
A. Since promotional products can be used alone, or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry counselors are business gifts; employee relations; orientation programs; corporate communications; and, at trade shows to generate booth traffic. They’re also effective for dealer/distribution programs; co-op programs; company stores; generating new customers or new accounts; nonprofit fundraising; public awareness campaigns; and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs; new product or service introduction; and marketing research for survey and focus group participants.
