HOW IS PRODUCT MANAGEMENT DIFFERENT FROM PRODUCT MARKETING, OR THEY ARE ONE – AND – SAME?
Product Management is an inbound activity in the organization, where you finetune the product according to the dynamic market requirement. Thus, the Product Manager owns the product functionalities, roadmaps, enhancements etc. Product Marketing is an outbound activity, where you decide how to take the product to the market. Thus, the Product Marketing Manager owns the customer value proposition, positioning, marketing messages, sales tool content etc.
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- HOW IS PRODUCT MANAGEMENT DIFFERENT FROM PRODUCT MARKETING, OR THEY ARE ONE - AND - SAME?
