How is pricing affected by online publishing?
Heres another advantage of e-books. When you have an e-book, the publisher has to set the price and the functionality ahead of time [copy, paste, print, etc.]Our own online bookstore, eBookShuk.com, sells two versions of each title a ScholarPDF and ReaderPDF edition. Each comes with a different ISBN and has certain characteristics. e-book technology allows publishers to use a single ISBN and let the customer choose which functionality they want. The price is changed with each modification of characteristic. For example, if someone does not need to print pages, and only wants a book for six months, 40-50% of the selling price can be removed. This is a much more customer-centric way of publishing. What about bookstores–since thats where most people buy their bookscan they benefit from your services? Using our system to explore a book, is much more like the experience you have at a real bookstore. Youd never buy a book from the store without looking it over first. Now the publisher can o
