How is PR different from reputation management?
It is said that PR/communication is just one aspect of reputation management. Reputation management is just one aspect of PR rather than the other way round. Managing the reputation is among the many things that a PR person needs to do – like building the reputation in the first place. Today there are agencies that work only in the field of reputation management especially in the entertainment industry just as there are agencies that look specifically into financial industry or the IT industry. It is just a way of creating a niche for oneself in the market place by owning an area of expertise. What’s your view of companies that concentrate on PR without making it part of an overall advertising enterprise? What is OM Kotak’s strategy? Companies that do not utilise all channels of communication in a synergetic manner are short-changing themselves. When communication works in a synergetic manner they act as supports to each other, increasing the number of times a target audience receives
