How is PowerPlay different from regular rental plans that other video stores have?
PowerPlay is a monthly membership program that offers a combination of greatly discounted pricing on movies and games, convenience, selection and immediacy that can only be delivered in-store. The pricing structure offers consumers the least expensive rentals in the industry, with no due dates or late fees on movie rentals. What’s also unique about PowerPlay is that it also includes video game rentals at a deep discount. PowerPlay also makes it easy for customers to rent what they want, when they want it, from an enormous selection of titles – an experience that online services and kiosks just can’t offer. In addition, as a PowerPlay member, your plan never loses value because any unused credits rollover with you to the next month. You also receive additional in-store benefits, such as discounts on concessions and 50 percent off used DVDs. No one likes to pay late fees. On average, people like to keep DVDs for more than 2 days. So our new PowerPlay service offers a better value proposi