How is PIXNET® able to target specific geographic and demographic groups?
A. Complete geographic and demographic data on each electronic display site, along with data on conflicts and display requirements, are stored in a database, which is then interrogated by the PIXNET® scheduling server during an automated planning process. Our custom-designed Campaign Calculator – which can be accessed by content developers, advertisers and their agents over the Web -, automatically generates a schedule of insertions based on client-specified criteria. This information can include traffic circulation per display, geographic scope, frequency, campaign length, conflicts, and budget. Alternatively, advertisers can select specific displays for their spots.
