How is Overture driving traffic to their advertisers?
Overture partners with meta-search companies and with tens of thousands of Web sites to provide search results on their sites. Some of our most recent and notable agreements include Yahoo!, MSN, Infospace, Excite, AltaVista and Lycos. When a user does a search on any of these sites, Overture advertisers have the potential to get that traffic! In fact, more than 90 percent of Overture’s traffic is generated through its network of tens of thousands of affiliate sites. Our affiliate network makes us the largest Pay-For-Performance search network on the Internet, and has extended our reach to 80% of all active Internet users! You might also be interested to know that in 2002, Overture made more than 2 billion paid introductions between advertisers and users clicking on their listings.
