How is Nick Jr. programming different from the programming that?s already available at no cost to parents?
Nick Jr. is available 24 hours a day, seven days a week. It is specifically for preschoolers, and programmed with specific developmental and learning goals in mind (for example, for preschoolers repetition is important so they can plan, solve problems, learn words and actions and anticipate outcomes.) A channel programmed exclusively for preschoolers means there is no chance they will see programming that isn?t appropriate for them in messaging or news breaks.