How is networking like multi-level marketing?
Relationship networking parallels multi-level marketing in some respects, but the underlying driver of networking is the growth of social rather than financial capital. The “product” is getting the help you need to achieve your goals. The comparison is apt because the multi-level marketer aggressively seek to expand his sphere of influence. This trait is also present in those who network for a living, especially top-producer sales people, high-level corporate executives and the growing ranks of “super-connectors” who use the Internet to grow their networks.
