How is my bid premium determined if the search user matches multiple desired demographic categories?
The premiums you set for various demographic groups are added together if a user matches more than one criterion. For example, if you have set a bid premium or 15% for female prospects and 25% for ages 30 to 34, a potential impression from a 32-year-old woman user would result in a bid 40% higher than the base bid for your campaign or ad group.
Related Questions
- How much of a premium should I place on the bids for my desired geo-targeted areas to get top placement in search results?
- How is my bid premium determined if the search user matches multiple desired demographic categories?
- Do demographic bid adjustments apply to both Sponsored Search and Content Match?
