How is Mindjolt media addressing monetization of their inventory?
For example, how much goes to a yield optimizer? How much is sold direct? Actually none goes to either. We are still trying to find the best fit for our direct sales, so right now I have only done a few one off campaigns. The remnant portion of the inventory is managed by myself. I really like what the yield optimizes are doing (maybe except for the Dick Cheney like “War on Malvertising” campaigns) and they have some brilliant people working for them, but as long as you give yourself access to the same demand sources it’s just not quite worth the cost. Pre-Game Video is also a big part of our monetization. Have you seen any impact from the demand-side platform model? Absolutely, I actually am having a tough time working with standard 3rd party networks because so much of my inventory is bought up by exchanges. I tend to think of 3rd party networks as floors for the exchange now and not actual advertisers. Does Mindjolt have a data strategy as it relates to advertising? As a publisher,
