How is Mighty’s product quality perceived, and are franchisee’s able to be price competitive?
All Mighty products are produced by reputable manufacturers to meet automobile Original Equipment requirements. The Mighty brand is known and well regarded throughout the automotive service industry. Though Mighty franchisees do not market their businesses on the basis of selling at the lowest prices, they are certainly able to compete at prices established within the marketplace. Each franchise benefits from access to product acquisition costs which are leveraged through the collective purchasing power of the entire Mighty System. Successful franchises earn healthy profit margins by explaining the benefits of Mighty’s services to their customers, and translating those benefits into economic added value.
