How is memory foam different now from what it was a few years ago?
We have had numerous technological breakthroughs over the past few years. As a result, you will find Lasting Impressions memory foam (Kool Comfort) has been improved (vs. earlier Lasting Impressions products and vs. competitors’ products) as follows: * Improved airflow, heat dissipation and moisture wicking provide a more idealized sleep environment. * More responsive to your body temperature, even fewer and lighter pressure points when you lie on a memory foam surface. It feels better, faster.