How is McCann Erickson using social media right now?
Each McCann office pursues its own social media strategy. McCann New York has been very active in social media in the past two years, mainly because it’s a priority for Lori Senecal, who was named President in 2008, and Joyce King Thomas, our chief creative officer. We’ve launched a website for the NY office, mccannny.com, which shows off the creative work. We have been involved with a number of social media events, such as Twestival NYC, for which we were a co-sponsor, and which raised money for third-world freshwater development. Lori Senecal handpicked Faris Yakob as our first chief technology strategist—Faris oversees everything digital. Faris writes one of the best-known blogs in the ad industry, “Talent Imitates, Genius Steals.” With input from Faris and the digital creative team, I oversee the Twitter account for the NY office (mccann_ny). We use this platform to broadcast news and make announcements, but mostly to create a dialogue with the community across an increasingly dive
