How is making games for mobile handsets different?
In some respects, it’s back to the future. We’re working with processors and screen sizes I’m familiar with from the early days of home computers. For example, 3-D gaming has been part of the console market for 10 years but is just now coming to the mobile market. It requires more processing power and memory. I have been there and done that, so it’s pretty easy to understand what ought to be done. At the same time, it’s a different platform, and the user has a different way of using it. Mobile life has a different tempo from what you’re doing at home in the evening with a computer. A console gamer who loves Grand Theft Auto enjoys sitting at home and playing for three hours. That’s never going to happen with a mobile phone. Our slogan is “Seize the Minute.” We respect the idea that people will be using these things when they’re stuck waiting in line even for a minute, so we can deliver entertainment value and social connection in a minute. It seems like one thing that mobile gaming doe
