How is Longbow Different?
The Longbow Consulting Group is not just a technology solutions provider. Our programs provide a holistic solution by addressing a dealers current sales and marketing processes and programs before integrating technology. We consider the following weighted factors, and their related contribution, critical to the success of a technology-enabled CRM program: • People – 50% • Sales and Marketing Processes – 30% • Technology – 20% Our holistic solution assures that ineffective sales and marketing processes will not be integrated with software and delivered to more customers and prospects, almost guaranteeing an unsuccessful program and lower profits. Conversely, effective processes are positively enhanced to a level where not only growth occurs, but more profitable growth. The Longbow Consulting Group recognizes that at least 50% of all CRM programs fail upon implementation. Our holistic solution addresses this statistic by eliminating any gaps in your processes and programs by working with
