How is Lavalife differentiated in the online dating market?
Lavalife is more than a web-based business. We operate products and services on three consumer platforms or channels. The first is our voice business, Lavalife by Phone, launched in 1987. Actually, Lavalife invented technology-based dating. We have recently transitioned our voice business onto a VoIP-based platform, enabling us to acquire additional voice customers via web-based fused applications and earning a prestigious award for technical innovation from the Canadian Information Productivity Awards along the way. The second platform is our Web platform, Lavalife.com. The third platform is our Mobile platform, Lavalife Mobile, which is where we’ve focused much of our attention on this past couple of years. We are currently the North American Mobile dating leader with half a dozen mobile-based chat and entertainment products, and this will continue to be a high growth zone for us. One of the key things differentiating Lavalife from its competitors is its strong brand. It is one of th
