How is Kmart getting the word out about this iPhone application?
We’re reaching out to customers via various social mediums, finding and connecting with our customers where they work and play, on Twitter and Facebook, but also through traditional public relations efforts, targeted print, online media and various other social mediums in an effort to reach and resonate with consumer and trade audiences. Our mobile-optimized Web sites are also accessible from any mobile browser, which provide a call-to-action for customers to download our applications directly from the respective app stores. Customers can download the Kmart2go iPhone application and the Sears2go iPhone application directly from a link on Sears or Kmart mobile Web sites. Are there plans to roll this out to other smartphone platforms such as RIM’s BlackBerry, Google’s Android or Palm? We’re constantly listening to our customers and act on their feedback to innovate and deliver solutions that provide a seamless online experience. Sears Holdings’ mobile technology has led the way, with a s
