How is “Kentucky Unbridled Spirit” being used?
The brand is being incorporated into everything the state creates – from license plates, state Web sites and advertising to state signage, brochures, stationery, and other materials. As advertising messages are developed, “Unbridled Spirit” is the underlying theme. If we’re using photography, the images used graphically portray “Kentucky Unbridled Spirit.” In short, everything we do acts to reinforce the look and meaning of our brand. It provides a consistency and an expectation of quality to have all state information having a common appearance. In addition, hundreds of Kentucky cities, counties, tourism and economic development organizations also have adopted the brand on their materials. That includes road signs, stationery, web sites – even posters on their walls.
