How is Just BARE Chicken different from the rest of what Gold’n Plump sells?
Just BARE is different in that the chickens are raised with a special feed formulation that doesn’t include antibiotics, arsenicals, or animal by-products. Every tray and package features a family farm code that allows each package to be traced back to the family farm where raised. And the chicken is packaged in clear plastic trays that are leak-proof, peel open with ease and recyclable. Well, THAT’S a relief! Unlike the other chicken that most of us have been eating, Just Bare Chicken is free of arsenicals. Um, awesome. Um, arsenicals? Here’s where things get tricky for me to sort out, and I suppose it’s because here’s one of the places where business and ethics butt heads. Clearly, Gold’n Plump sees a business opportunity around getting better products into the hands of consumers who care. Making these products available at major grocery store chains like Target is a wonderful thing. It means that more people are starting to care about what they feed themselves and their kids, and it
