How is Judaism related to media and media literacy and what is the Jewish message in that aspect?
Rushkoff: To me, Judaism is a product of media literacy. Hieroglyphs were “priestly writing,” and limited to the priest and royal classes. The invention of the 22-letter Hebrew alphabet turned the greater population into readers and writers. So when God says to Abraham ‘you will be a nation of priests,’ he may as well be saying ‘you will be a nation who can read and write.’ Imagine that! A whole nation of people who have attained literacy. What would that mean? It would mean a people who no longer simply react to the whims of their gods, but instead write their own laws, record their own history, and who take the very controversial stand that human action makes a difference. You have to realize, in pre-Israelite times, to say that human beings made a difference was blasphemy – heretical. For the Israelites to run off to the desert after desecrating Egypt’s highest gods (sacrificing a calf was illegal, particularly on April New Year’s Day when he was being revered) and then create a leg
