How is John Lewis Partnership adopting the Edinburgh Inspiring Capital Brand?
Adopting the Brand brings us strong identification with a successful city region and leads to clear business benefits. Our focus to date has been on introducing the Edinburgh Inspiring Capital Brand to our staff. We use Edinburgh Inspiring Capital pop-up stands and branded delegate materials at employee events. These introduce staff to Brand values and engender a culture of confidence and excellence which is consistent with our own brand. How will you develop your relationship with Edinburgh Inspiring Capital in the future? We are keen to explore specific ways to further our involvement with Edinburgh Inspiring Capital. We are discussing use of the Brand with the Retail Forum which brings together various retail trade associations in the centre of Edinburgh. Adopting the Brand collectively would increase the Brand’s visibility to visitors and residents. It would present a cohesive image of Edinburgh Inspiring Capital across the city’s leading retailers.
